Consumer purchase intention is defined as the impulse owned by somebody towards a product which results in behaviour to consume that product for fulfilling his want or need. This research aims to study the consumer purchase intention for Nokia smartphones and Nokia 3310 feature phone. This research is descriptive research using the questionnaire as the tool to collect data from active diploma students (D3) of Management, class of 2015 totaling to 30 students. Based on the results of this research, it is shown that the consumer purchase intention for the new product of Nokia is in a high category.
Volume 11 | 03-Special Issue