The Indonesian capital market continues to grow, even though there is a fluctuating trend towards stock market conditions. This study is to determine and to analyze the effects of investment benefits, investment motivation, investment education, investment returns, and investment capital on investment interests both simultaneously and partially in the Widyatama University Investment Gallery. The research method used in this study is using quantitative methods. The analysis is used by validity test, reliability test from data source which is the primary data (questionnaire) that has been shared. The sampling technique used in this study was purposive sampling, based on the calculation; the sample in this study is 100 respondents by collecting data using questionnaire instruments. Multiple linear regression analysis is used to explain the results of this study. This study found that simultaneously the investment benefits, investment motivation, investment education, investment returns, and investment capital significantly influence investment interest. Partially investment benefits, investment motivation, investment education, and investment returns have a positive significant effect on interest investment. The investment capital variable has a negative significant effect on the investment interest.
Volume 11 | 03-Special Issue
Pages: 585-591