The center of leather industry Sukaregang Garut is a collection of family business groups categorized as Small and Medium Enterprise (SMEs), the production of leather-based goods is a potential business for very high foreign exchange if managed with a good managerial. Inadequate supply of raw materials, lack of variety of raw materials, and supply of accessories that still rely on imported products, make the commodity leather products difficult to compete to enter the global market. The intense competition among craftsmen has become an obstacle for the price to be inevitable, resulting difficulty for craftsmen earning high prices. To overcome these obstacles required a management of production and comprehensive marketing to involving all elements of craftsmen and suppliers of new materials. Required analyse the right business process to find solutions from all existing problems. The Canvas business model is one of the business process model to find solutions needed for leather good production actors in Sukaregang as an effort to find the right solution by performing SWOT analysis on some business components that exist on it home industry.
Volume 11 | 03-Special Issue
Pages: 726-737