The aim of this research is to help the promotion of tourism services (e.g. Facebook, Twitter, YouTube, Instagram, Snapchat) for tourism companies in Karbala, which plays an important role through the use of modern and advanced technologies to connect with the community. It is aimed at answering the question that social media do not represent the main factor for change in society, but it has become an important factor in creating the requirements of change through the formation of tourism awareness, in the human view of society, the questionnaire was designed to collect the necessary data. The importance of the research was highlighted by the modernity of the means used in the research. It used several statistical methods to enrich the field side for the research of the weighted arithmetic mean, the standard deviation, the calculated T value, the standard deviation factor and the strength of the answer. The research reached a number of conclusions, the most important of which is the desire of the tourist companies to promote their advertisements through the social media, especially after the increasing demand for these uses And the possibility of investing in many areas, including the exchange of experiences and information and communication with others and entertainment and shopping and keep abreast of the developments of the times, and on this basis the study came out with a set of recommendations, the most important of which is the need to invest in the social media as a tool to analyze and know the behavior of the tourist and the host community and an opportunity to learn about Their wishes to analyze and try to meet them according to their wishes that the tourist is the cornerstone and basis in all successful promotional strategies to make adjustments and developments on the product or service.
Volume 11 | 01-Special Issue
Pages: 1748-1753