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Does E-satisfaction Mediate the Relationship between E-banking Adoption and its Determinants: Hybrid Approach to TAM


Maruf Gbadebo Salimon, Sany Sanuri Mhd Mokthar, A.H. Gorondutse, Q.A. Adeleke and J.A. Bamgbade
Abstract

The purpose of this study is to test the mediating role of e-satisfaction on the relationship between e-banking adoption, perceived usefulness and perceived ease of use. In doing this, we analysed 266 questionnaires using Partial Least Square Structural Equation Modelling (PLS-SEM). The result of this study reveals that Perceived usefulness, perceived ease of ease of use and e-satisfaction positively influence e-banking adoption. E-satisfaction equally mediates the relationship between perceived usefulness, perceived ease of use and e-banking adoption. The study provides further insights into how practitioners can employ these variables to improve the rate of e-banking adoption in the context of developing countries.

Volume 11 | 05-Special Issue

Pages: 602-613