It is very evident that Indian consumers are getting more and more comfortable about online shopping due to easy payment options, return policies and faster delivery time and various types of discounts which attract consumers in metro cities but in non-metro cities where smartphones penetration is pretty high, online shopping is still not very popular among consumer as online shopping is not as finically beneficiary as for metro cities, their preference for age-old tradition, confusion around the policies and process which will be creating a hurdle for another 5 to 6 years for online websites. In order to understand the consumers profile and their insights in the form of their experience a survey is carried out across the twin adjacent district for 100 customers from each district. i.e. n=200. Consumers or respondents in the twin districts/cities of Odisha are covered in the survey. The respondents in Khurdha district are majorly from Bhubaneswar City of Odisha. Bhubaneswar is the capital city of Odisha whereas the Cuttack District is the old capital city of Odisha. From the both the district 100 numbers of customers were surveyed for their responses w.r.t Online Shopping preferences in comparison to other retail store formats, i.e. Convenience Stores (Private Sector), Traditional Small Stores (Private Sector), Ration Shops / PDS Shops etc., Co-operative Stores, Super Markets (Private Sector), Hyper Markets (Private Sector), Shopping Malls (Private Sector), Online Stores. The research was undertaken by the authors in order to understand the insights driven by the consumers for Online (e-tailing) Industry in Orissa, India. The study concludes that the Technological and Organisational Dynamics are the two major constructs for e-Marketing acceptance and thereby the performance of the online retail format is measure based on the significance of customer satisfaction.
Volume 11 | 07-Special Issue
Pages: 461-467