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A Study of Micro Enterprises Promoted by Kudumbhasree through their E-commerce Portal and other Marketing Strategies


D. Anchu, Bhagya Viswan, Bhagya V Pillai, M. Meenulal and R. Ambily
Abstract

Micro enterprises plays a very essential role in the development of the nation especially rural in India. Micro enterprises show a dynamic part in scarcity mitigation and socio-economic improvement of the poor by giving occupation opportunities. The aim of the project is to study the micro enterprises promoted by the kudumbhasree through their e-commerce portal and their marketing strategies. For this purpose a survey of 200 kudumbhasree units were made and found that lack of proper marketing strategies can negatively affect the functioning of micro enterprises.

Volume 11 | 07-Special Issue

Pages: 622-625