The pace with which the digitalization is happening all around the world, there is no doubt the demand for high speed internet is going to increase everywhere. In India, the urban telecom markets are becoming saturated, the next target area for the telecom companies is the rural population. This study deals with different factors of Rural Wire Line Broad Band (RWLBB) Under Universal Service Obligation Fund (USOF) and their influence on customer satisfaction. The result of this study is based on data gathered from 500 valid respondents from five different zones of Madhya Pradesh (M.P) state of India. For collecting the primary data questionnaire survey method was employed. Statistical tools such as descriptive statistics, correlation and multiple linear regressions have been used for analysis. The findings from this study reveal that operational performance, billing mechanism and advertisement & provisioning have a significant influence on customer satisfaction. This study provides base for developing the understanding about the rural telecom market and which can be utilised by different players like policy makers and telecom service providers to fulfil the telecom need of rural population.
Volume 11 | 07-Special Issue
Pages: 820-833