Problems and Prospects of Mobile Banking

M.P. Santhiya and R. Radhika

In the last two decades, continuous changes in information and communication technology which have affected the way people live their life and perform day to day operations. These advancements in ICT leads to the transformation of electronic commerce into mobile commerce and have also affected the business operations. With the greater popularity of mobile commerce in business, banks also responded positively to provide an alternative channel of banking using mobile phones. This latest channel of banking was named as mobile banking and has redefined the way personal banking operations were performed. Mobility in banking provided by mobile commerce makes mobile banking most suitable for delivering personal banking or retail banking services to the individual customers. The purpose of this paper is to highlight the concept of mobile banking and what are the problems faced by the sbi customers in the adoption of mobile banking technology.

Volume 11 | 08-Special Issue

Pages: 799-804