The goal of this paper was to recognize the determinants that affected university choice in Vietnam. We gathered survey data from 167 students studying at the Industrial University of HCM City, Vietnam. I proposed the research model from the research of university choice in education in Vietnam. The reliability and validity of the scale were examined by Cronbach’s alpha, average variance extracted (Pvc) and composite reliability (Pc). The analysis outcomes of the structural equation model (SEM) revealed that the tested connection between university choice and the four components of the University Choice combined University Advertising, Student Expectation, Reference (Family and Friend) and University Reputation. Student Ability, University Characteristics, and Enroll in a university were not affected University Choice of Student.
Volume 11 | 08-Special Issue
Pages: 1410-1417