The main objective of this research is to study the consumer preferences towards buying LED TV. This study analyses weather demographical characters, brand loyalty, residential area, or other factors influence the purchasing power and preferences of the consumer. In this study Questionnaire were issued out conveniently to consumers. Out of one hundred and fifty copies of questionnaire administered, one hundred were collected and analyzed. Questionnaire contained 21 questions which were related to the consumer’s demographic characters, features which impressed them to purchase LED TV and the reasons why they are using LED. SPSS software was used to analyze and chi – square test, ANOVA, and correlation are used to prove and disprove the hypothesis. Finally researcher able to understand how brand loyalty, marketing tools and advertisements and features of the product influence the consumer preference.
Volume 11 | 09-Special Issue
Pages: 777-782
DOI: 10.5373/JARDCS/V11/20192632