The current status and situation shows the growth in use of internet and mobile phones. Increasing use of mobile phones and internet leads to digital acting like online shopping, mobile payment, smart marketers use this opportunity and developed many new applications to serve the online customers. In food industry food delivery apps makes huge impact in the online services. This study shows the service strategies used by food delivery apps. The structured questionnaire was used as research tool for understanding the impact on customers. Data was collected from 50 respondents in south Chennai. Anova and descriptive analysis was used to analyze the responses. The main aim of the study was to analyze the service strategies and its impact on customers. And also to find out the most preferred food delivery app in south Chennai and also the factors which influence to use food delivery apps.
Volume 11 | 09-Special Issue
Pages: 1325-1330
DOI: 10.5373/JARDCS/V11/20192744