Luxury brands have typically been involving the core competences of creative thinking, exclusivity, craft, precision, high-quality, innovation and premium valuation. These product attributes offer the purchasers the satisfaction of not solely owning dear things however the extra-added psychological edges like esteem, standing and therefore the easiest way of a foothold that reminds them et al that they belong to Associate in Nursing exclusive cluster of solely a get few, coalition agency will afford these dear things.
Volume 11 | 09-Special Issue
Pages: 1350-1355
DOI: 10.5373/JARDCS/V11/20192748