Purpose: This study is undertaken to find out the effect of Cyber-vetting (CV) on Impression Management (IM) and the moderating role of personality traits (PT) in the association between two constructs in the Indian IT Industry. Design/ Methodology/ Approach: The constructs chosen for the study are Cyber-vetting, Impression Management and Personality Traits. The model is tested by applying structural equation modelling (SEM). The data collection done from 51 HR Professionals working in IT sector in Bangalore, India. The reliability of the dimensions is established through Confirmatory Factor Analysis (CFA). Findings: The results show a positive association exists between Cyber-vetting, Impression Management and Personality Traits dampens the association between CV and IM. Research Limitation: The study has been undertaken in the IT sector in Bangalore India, the results cannot be generalized across the industry. Practical Implications: This study shifts an attention towards usage of social media platforms as a way of extracting the information about applicants’ qualification, personality traits and consequently the involvement of applicants into impression management Originality/ Value: The research is unique in empirically testing the relationship between CV and IM. The role personality traits play in the association between CV and IM has been empirically tested for the first time in Indian Context.
Volume 11 | 10-Special Issue