An Internal Company Analysis of Avalanche Creative: Toward Enhancing Business Management in the Creative Design Industry

Christian K Thomas and Steve Smith

This paper has provided a company analysis of Avalanche Creative, focusing on major strengths and weaknesses, as well as industry-related opportunities and threats that pose risks to the survival of the firm. The company stretches beyond creative design to offer additional services such as photography, brochure design, catalogue design, logo design, and website design. From the SWOT analysis, strengths include the leading market position, the diversification of the company’s end market, and the presence of a sound operational performance that promises better productivity and increased profitability. On the other hand, weaknesses include customer centralization, the aspect of suspending the company’s innovative practices, and minimal external consultation. The opportunities facing the company in relation to industry operations include the growing demand for graphic design and logo design products in the wake of evolving digital solutions and e-commerce, strategic initiatives and new product launches, and the capacity to embrace strategic partnerships. Major threats at the company and industry levels include stiff competition and the emerging pool of freelance designers, the presence of stringent government policies (such as restrictions surrounding the quantity of investment, pressure towards sustainability, and the practice of taxation), and uncertain outcomes of research and development. To counter these adversities, some of the recommended strategies include embracing feedback programs, fostering employee training and development, and facilitating the company’s research and development efforts to ensure that investments in beneficial strategies are highly informed. Overall, an implementation of these strategies is poised to assure the ability to survive future industry uncertainties for Avalanche Creative.

Volume 12 | Issue 1

Pages: 1-4

DOI: 10.5373/JARDCS/V12I1/20201001