Performance Maximization Strategy Of Micro, Small & Medium Enterprises Through The Implementation Of Quality Of Work Life And Job Involvement

RahayuPuji Suci, AdyaHermawati, Suwarta, Dwi Anggarani

The number of Micro, Small & Medium Enterprises (MSMEs) that continually increases must be set to a balance with the absorption of skilled workers in greater quantity and the maximization of business volume. New paradigm says that human resource is not only very important asset but also a vital commodity to satisfy consumer demand, and therefore,human resource-based strategy is absolutely needed to improve organizational added value, including organization like MSMEs. Population of research is all employees of MSMEs in Malang Metropolis (Malang Raya), which is totaled to 660 persons. Sample size is determined with Slovin Equation at 5% precision level, and the obtained sample size is 249 persons. Quantitative approach is used in this research. The analysis instrument is inferential statistic analysis and the method used in data analysis is Generalized Structure Component Analysis (GSCA). Result of analysis gives several findings. Among others is that Transglobal Leadership has direct and significant effect on Quality of Work Life (QWL) and Job Involvement. Next finding is that Transglobal Leadership has indirect effect on Employee Performance, and this indirect effect is mediated by Quality of Work Life and Job Involvement. In other words, both Quality of Work Life and Job Involvement are fully mediating the effect of Transglobal Leadership on Employee Performance. This relationship is then called full mediation.

Volume 11 | 08-Special Issue

Pages: 2933-2942