The Role of Transformational Leadership in Developing a New Tourist Destination of the Dutch Colonial Heritage Building in Bandung City

Sumeidi Kadarisman, Sri Rochani Mulyani and Vip Paramarta

The purpose of this study is to determine the extent to which the tourism sector can become one of the economic potentials in several countries in the world. There are many types of tourist destinations, among other colonial heritage buildings. Bandung city is one of the cities that have many Dutch colonial heritage buildings in Indonesia. The building is designed in Art Nouveau, Art Deco, and Indische Style. The heritage buildings are potential for the development of new tourist destinations. The market segment of the new tourist destination is tourists from Europe, especially the Dutch tourists. But this potential has not been optimized by the government of Bandung. The research used descriptive method with survey type. The purpose of this research is to develop a new tourism destination in Bandung City and to study the right type of leadership for Bandung Tourism Office (Disbudpar), especially about transformational leadership. The utilization of heritage buildings in the city of Bandung has not been optimally caused by many factors, especially the economy that encourages many changes in its function. In order to face the tourism industry in ASEAN, it is necessary to transformational type leaders who can realize organizational goals, develop the potential of subordinates, visionary thinking, and innovative action.

Volume 12 | Issue 4

Pages: 17-27

DOI: 10.5373/JARDCS/V12I4/20201414