Managing Reputation to Achieve Competitive Advantage Sustainability by Applying Information Technology based Management

R. Rina Novianty Ariawaty, R. Ricky Agusiady and Muchamad Rusdan

Higher Education Institutions (HEIs) have always faced environmental changes. The dynamics of changes provide a wealth of opportunities to maintain the reputation of each. These changes cannot be ignored; therefore, HEIs Reputation is probably the most important asset owned by HEIs, to achieve competitive advantage sustainability. Reputation maintained not only because it attracts and retains the best resources, but also because it exploits the value of the HEIs unique character and identity by showing how well the HEIs manage to harmonise its external perception with the existing internal condition. HEIs are forced to apply new methods of strategic management, in order to explore the competitive advantages by applying Information Technology Based Management (IBM). This study investigates how IBM as Innovation Strategies Perspective relates to Indonesia's HEIs Competitiveness. This analysis is conducted as a longitudinal qualitative study in order to fully follow the IBM as a tool for the process. The analysis emphasises four processes: The learning and teaching process, the research process, the enabling processes and the planning and HEIs governance processes, and subsequent decomposition identified numerous significant processes. In this article, we have reviewed in the literature of HEIs management and information systems and discussed the concepts of IBM as a strategic tool.

Volume 12 | Issue 3

Pages: 1-6

DOI: 10.5373/JARDCS/V12I3/20201160