Measuring Successful Leadership via A Seven Factor Model on Net Profit – A Case of Microsoft in it Industry in the Us

Dinh Tran Ngoc Huy and Truong Thu Ha

Microsoft had great success which left lessons for other leaders such a Apple. Movement of stock price and esp. Net profit in Microsoft will reflect the business health of the firm and the whole software industry. Good business management requires us to consider the impacts of multi micro and macro factors on net profit, and it contributes to promoting business plan and economic policies for economic growth and stabilizing macroeconomic factors. By data collection method through statistics, analysis, synthesis, comparison, quantitative analysis to generate qualitative comments and discussion; using econometric method to perform regression equation and evaluate quantitative results, the article analyzed and evaluated the impacts of SEVEN (7) micro and macroeconomic factors such as: stock price, VNIndex, cost, lending rate, inflation, GPD growth, S&P500, net sale, etc. on net profit of a IT leader, Microsoft (MSFT) in USA in the period of 2014-2019, both positive and negative sides. The results of quantitative research, in a seven factor model, show that the increase in GDP (increasing too much) and lending rate and reducing CPI has a significant effect on reducing MSFT net profit with the highest impact coefficient, the second is decreasing the SP500. This research finding and recommended policy also can be used as reference in policy for IT firm system in many developing countries.

Volume 12 | Issue 4

Pages: 351-361

DOI: 10.5373/JARDCS/V12I4/20201449