International Tourists’ Intention to Travel to Malaysia: A Confirmatory Factor Analysis

Ahmad Shukri Yazid, Mohd Yuhafidz Mohd Yusof, Fauzilah Salleh, Puspa Liza Ghazali and Mohd Sadad Mahmud

The objective of this study is to investigates the relationship between past travel experience, culture, tourist information search and psychographic personality factors in influencing international tourists intention to travel to Malaysia. The application of Confirmatory Factor Analysis (CFA) helps in measuring the fitness of a model constructs. The main discussion in this article is focusing on analyzing data using confirmatory factor analysis which begins with assessing the unidimensionality, validity (convergent, discriminant and construct validity), identification of redundancy through modification indices and checking the reliability. Structural equation modeling (SEM) is becoming popular tools used by researchers and practitioners to analyze the interrelationship among variables in a model. In this study, the questionnaire was designed based on six constructs which is international tourists’ intention to travel as exogenous and past travel experience, culture, psychographic personality, information search and risk perception are endogenous variable. The questionnaires were distributed to 384international tourists in Malaysia. The objective of this paper is to acquire the best fit model through CFA which will help researcher in determining and removing the redundant items in a construct through Structural Equation Modeling (SEM).The result revealed the constructs of the research model achieved the validity, reliability and fitness required for other further analysis.

Volume 12 | Issue 3

Pages: 155-165

DOI: 10.5373/JARDCS/V12I3/20201178