Heineken ranked 30th in Forbes’ top and its revenue reached 23 b USD in 2017. The company has made very positive contributions to the overall achievements of the F&B industry, deserving of its position as one of the leading beverage company with more than 170 beer brands. Movement of stock price in F&B industry will reflect the business health of F&B system and the whole economy. Good business management requires us to consider the impacts of multi micro and macro factors on stock price, and it contributes to promoting business plan and economic policies for economic growth and stabilizing macroeconomic factors. By data collection method through statistics, analysis, synthesis, comparison, quantitative analysis to generate qualitative comments and discussion; using econometric method to perform regression equation and evaluate quantitative results, the article analyzed and evaluated the impacts of SIX (6) micro and macroeconomic factors such as: stock price, S&P500, lending rate, inflation, GPD growth, etc. on net profit of a F&B company, Heineken in the period of 2014-2019, both positive and negative sides. The results of quantitative research, in a six factor model, show that the increase in inflation, GDP growth and cost has a significant effect on increasing Heineken net profit with the highest impact coefficient, the second is increasing its stock price. This research finding and recommended policy also can be used as reference in policy for F&B system.
Volume 12 | Issue 4
Pages: 379-389
DOI: 10.5373/JARDCS/V12I4/20201452