Data Analytics Using Intelligent Optimization Technique: Profitability Analysis of Banks Using Fuzzy Logic Decision Making Technique

A. Mohammed Raheel Basha, R. Muruganandham, J. Dinesh, Syath Abuthakeer and V. Sakthirama

Big data analytics has become a boom word in current business scenario. Analytics has become a much significant activity in all areas of an organization be it a manufacturing or service industry. Analytics makes use of various statistical techniques as more data is handled for manipulation and study. Optimization techniques could also be used depending upon the circumstance. This paper makes an attempt to apply the intelligent optimization techniques like Analytic Hierarchy Process(AHP), Fuzzy Logic and Artificial Neural Network(ANN). Those techniques which are called as Multi criteria Decision Making(MCDM) are applied in this paper is to demonstrate the data analytics purpose with respect banks where profitable aspects are considered and studied.

Volume 12 | 03-Special Issue

Pages: 349-373

DOI: 10.5373/JARDCS/V12SP3/20201271