Developmental and Policy-Related Barriers to Long-Term Profitability in Emerging Tourism Operators in Gauteng Province

Zeleke Worku

The paper shows the relationship between policy-related barriers and viability in emerging tourism businesses in South Africa. The research is a result of a survey conducted in 449 emerging tourism businesses were surveyed at Soweto, Alexandra, Ekurhuleni, Soshanguve, Attridgeville, Mamelodi and Mabopane. Structural equations modeling and factor analysis were used for exploring barriers to viability. The study found that emerging tourism operators lacked the capacity for competing with well-established tourism operators as a result of inability to compete and network adequately with well-established tourism businesses and lack of competency in tourism-specific entrepreneurship. The results indicate that partnership with well-established businesses would be helpful to emerging tourism operators.

Volume 12 | 03-Special Issue

Pages: 629-640

DOI: 10.5373/JARDCS/V12SP3/20201301