Job Satisfaction and Retention in Retail Sector– A Case of High Performers in Vietnam

Do Thi Thanh Huyen

This research is conducted to determine the impact of factors affecting job satisfaction resulting in job retention of high-performance employees in the retail sector in Vietnam. The predictors of job satisfaction are revealed under the human resource manager‟s perspectives. Through the snowball sampling technique, 250middlelevel managers and high-performance staff from retail enterprises in Vietnam randomly interviewed. The results illustrate job satisfaction, which is impacted by corporate culture, growth and development, remuneration, empowerment, achievement, recognition, work-life balance, has a positive effect on job retention of high performers in the retail industry. Based on the findings, managerial implications can be drawn for there tail enterprises to retain their high performers.

Volume 12 | 03-Special Issue

Pages: 667-675

DOI: 10.5373/JARDCS/V12SP3/20201305