Determinants of Customer intention to use Digital payment system

K.Vinitha, S.Vasantha

This paper is aimed at exploring the major antecedents of intention to use Electronic payment system among consumers in Chennai and to develop a conceptual framework for factors influencing Digital payment system. The Literature states that factors such as Perceived credibility, Perceived enjoyment, and Perceived benefits influence consumers’ intention towards e‐payment. In this study, data for multilinear regression analysis is gathered from respondents who use digital payments in Chennai. An online and direct survey-based questionnaire was prepared and circulated to 340 respondents, from it 323responses were fit for statistical analysis.Regression models with one endogeneous variable and more than one exogenous variables are called multilinear regression.The data that verify the assumptions were analysed with multiple regression. The multiple linear regression results reveal that Perceived enjoyment, Perceived credibility, Perceived benefits, implies significant influence on consumers’ perception towards e‐payment. The adoption of Digital payments by the massive number of respondents reveal that there is fillip for upcoming foster for such payment system. The competence lies in the continuity whether the customer expectations will be met which helps to enhance the adoption level and thereby the usage of digital payments not only pertains to the metros but also it can be widely spread to all places.

Volume 12 | Issue 2

Pages: 168-175

DOI: 10.5373/JARDCS/V12I2/S202010019