Business intentions are motivational factors that drive individuals to pursue business results. With a feasible and desirable business mission, the intention becomes stronger than ever. That’s entrepreneurship. Business start-ups and innovations play a very important role in the development of society by creating jobs, transforming the economy and society in a positive way, helping the poor become rich, etc. In fact, the success rate of start-ups is not high for many reasons, ranging from the entrepreneur, business capacity and market context. The theoretical framework of entrepreneurship should be the basis for the business success of any entrepreneurs, and risk mitigation strategies are among the foci for any new business..
Volume 12 | 03-Special Issue