This research is related to the factors driving and inhibiting large chili agribusiness in Jember Regency. The research sample uses purposive sampling, and it is known the sample is used by experts in the field of research as many as 12 people, carried out in Jember Regency for 4 (four) months of observation. The research method was conducted by focus group discussion (FGD) with data analysis tools using Force Field Analysis. The results showed that the large chilli farming in Jember Regency had a driving and inhibiting factor. The highest driving factor is a high-profit opportunity with an urgency factor value of 3.06, while the highest inhibiting factor is the weather and climate that is less supportive with an urgency factor value of 2.58. The strategy adopted is the focus strategy. Recommendations that should be applied are farming and sapta farming, while recommendations as an inhibiting factor are planting patterns and planting calendars. This is necessary so that at the time of harvest, the price of chili is high.
Volume 12 | Issue 1