This research aimed at knowing the effect of trust, service quality and brand preference level on savings interest. It was conducted on village credit institutions (LPD) in Kelan Badung. Data collection techniques used a questionnaire to 170 customers or the societies in Desa Adat Kelan. Data were analyzed through structural equation modeling (SEM) and AMOS Version 22. This study successfully finds a significant positive effect on the level of trust in brand preference. There is a positive and significant pattern of effect between service quality on brand preference. There is a significant positive effect between the level of trust in the interest of saving the community. It is found a positive and significant effect on the quality of service to saving interest. There is a positive and significant effect between brand preference on saving interest.
Volume 12 | Issue 2