The popularity of Third-Party Mobile Payment (3PMP) is significantly tempered by consumer behavior and security issues. Despite the increased awareness of usage of 3PMP services, the growth rate is slowing down in China recently; especially regarding continuous usage. This study proposes a model for 3PMP by focusing on factors influencing on continuous usage of 3PMP. 358 questionnaires are collected from local people in Shenzhen china. Structural Equation Modeling is used to evaluate the proposed model. The result shows that Perceived Usefulness (PU), Perceived Enjoyment (PE), Economic Value (EV) and Privacy Risk (PR) have positive impact on Perceived value (PV), while it is found that Switching Cost (SC) negatively effects on PV. In addition, PV has great positive effects on intention of continuous use of 3PMP. As mobile internet services become more mature; the 3PMP platforms should highlight and promote the advantages of 3PMP which are different from traditional payment.
Volume 11 | 11-Special Issue