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Performance Evaluation of “Get Found” Marketing Analytics of AirBnB


Veeramani Vijai Indrian and Ain Najwa Arba'in
Abstract

Airbnb is one the pioneer in offering accommodation-sharing platform for guests and hosts to connect and share their experience through its platforms. With listings in 81,000 cities, Airbnb offers a wide range of accommodation to be rented. This paper evaluates the performance of Get Found marketing Airbnb. Content Management, Blogging, Social Media and Search Engine Optimization analytics were evaluated. Value added advantages and the weaknesses in the strategies were critically reviewed. Some notable value added strategies discussed were “Customer Experience” –creating trust and excitement, establishment of Neighboring Guidelines. Comparative analysis on Get Found marketing strategies were conducted with Marriott and Home Away. Finally, three recommendations were proposed to resolve their limitations, optimize and leverage investments on Get Found phase of their digital marketing strategy.

Volume 11 | 11-Special Issue

Pages: 928-936

DOI: 10.5373/JARDCS/V11SP11/20193117