Impact of Digital Marketing on the Purchase of Health Insurance Products

Amit Kansal,Vipin Jain,S K Agrawal

In the current era of technological advancement, people want to have information instantly. In their busy schedule, they want to take purchasing decision instantly. Marketing managers of different companies also takes advantage of technology for selecting right client for their different class product with right strategies. Digitalization of marketing helps them to identify all the parameters that affects decision making of the customers. In this study, consumer’s attitude towards the various aspects of digital marketing of health insurance product has been analyzed. The study also explores the changing nature of the attitude of consumers with respect to their demographic profile.

Volume 12 | Issue 2

Pages: 1644-1652

DOI: 10.5373/JARDCS/V12I2/S20201203