The influence of instagram stories on selfexistence In university students

Achmad Hufad, Muhammad Herdian Landau, Fajar Nugraha, Fasha Rauf, Nani Sutarni, Abdul Rahmat

The objective of this research is to explore (1) the correlation between Instagram Stories with selfexistence among university students, and (2) the level of students’ confidence in using the Instagram Stories. Employing a qualitative method, the study describes the data from questionnaires distributed randomly to university students from all around Indonesia. The study has successfully identified a slight correlation between Instagram Stories with self-existence. It is seen from the observation result that 18.2% of the students consider that their confidence is boosted whenever they upload photos or videos on Instagram Stories. Another finding reports that 15.6% of the students wear attires of famous brands to get popular on Instagram. Such results resonate with the theory of uses and gratification, in which people actively seek their needs through specific media. One of the reasons for using media, according to Denis McQuail, is as an effort of self-identification with other values or with other individuals.

Volume 12 | Issue 2

Pages: 2342-2347

DOI: 10.5373/JARDCS/V12I2/S20201281