The Linkage between Patient Satisfaction and Patient Loyalty: Evidence from Health Care Sector in Jordan

Anas Mhasnah, Fauzilah Salleh and Ahmad Shukri Yazid

In today's competitive world, organizations' survival and success rely on satisfying the client's desires and expectations. This can be notably vital within the health care sector wherever the standard of service and client relations act as the key success factors. This study aimed to determine the lingkages between patient satisfaction and loyalty among healthcare sector in Jordan. A total of 197 patients from a private hospital recruited to fill up a survey form. Additionally, knowledge was analyzed victimization structural equation modeling. The patients' overall satisfaction principally consisted of medical aid, meal, patient area, admission, and body services. Moreover, we found that the patient's overall satisfaction and loyalty were correlated. Hospitals in fashioning their semi-permanent strategy ought to pay sufficient attention to the event of their human resources. Such a technique ought to leveraged on attracting and holding competent and customer-oriented.

Volume 12 | Issue 5

Pages: 116-122

DOI: 10.5373/JARDCS/V12I5/20201695