Evaluating Successful Leadership Via a Seven Factor Model on Net Profit ā€“ A Case of Unilever in Healthcare & Consumer Good Industry

Pham Tuan Anh, Dinh Tran Ngoc Huy, Le Ngoc Nuong and Tran Van Trang

Leadership and management are affected by many factors and it is the vital component in corporate governance in many organizations. Unilever is a global and well-known Dutch and British global corporation that provides personal and family health care products, food, tea, and fast consumer products. It has made very positive contributions to the overall achievements of the banking industry, deserving of its position as one of the leading company in the health care consumer good industry, contributing to stabilizes the market. Movement of stock price and net profit in companies such as Unilever, P&Gā€¦ will reflect the business health of consumer good system and the whole economy. Good business management requires us to consider the impacts of multi micro and macro factors on net profit, and it contributes to promoting business plan and economic policies for economic growth and stabilizing macroeconomic factors. By data collection method through statistics, analysis, synthesis, comparison, quantitative analysis to generate qualitative comments and discussion; using econometric method to perform regression equation and evaluate quantitative results, the article analyzed and evaluated the impacts of EIGHT (8) macroeconomic factors such as: stock price, cost, sale, inflation, Dutch GPD growth, S&P500, US GDP growth, etc. on net profit of a health care & consumer good company, Unilever in the period of 2014-2019, both positive and negative sides. The results of quantitative research, in a seven factor model, show that the decrease in sale, increase in cost, and decrease in CPI has a significant effect on reducing Unilever net profit with the highest impact coefficient, the second is decreasing GDP growth. This research finding and recommended policy also can be used as reference in policy for health care & consumer good system in Dutch and many developing countries.

Volume 12 | Issue 5

Pages: 136-146

DOI: 10.5373/JARDCS/V12I5/20201697