Considering the potentials of creative industry, the Indonesian government has planned to increase its performance through the development through Micro, Small, and Medium Enterprises using technology and digital economy. Therefore, this study seeks to analyze the competitive power of digital creative industries and the development of value creation in supporting the development of corporate reputation and how the formulation of competitive strategies to improve the sustainable business performance of digital creative industries in Indonesia. This study employed mixed-method research. The qualitative data were analyzed using Greiner, Churchill and Lewis, and Chastons’ Enterprise Growth Theory, while the quantitative data were analyzed using Partial Least Square (PLS) analysis method. This study involved 64 managers of digital creative industry companies in West Java.
Volume 12 | Issue 1
Pages: 383-389
DOI: 10.5373/JARDCS/V12I1/20201918