The purpose of this study was to measure the performance of the Obor Mas credit cooperative with the Balanced Scorecard approach and the Access Branding Model. In this study using a combination of the Balanced Scorecard with the ACCESS Branding model. Based on the results of measurement and analysis of the four perspectives, KSP performance. Obor Mas Kopdit comprehensively obtained a score of 274 with a percentage of 78.80% of the ACCESS Branding rating obtained by KSP. Obor Mas so got the SILVER predicate. This research is limited to only taking one cooperative so that further researchers can take several types of cooperatives to compare. This work shows the specificity of the structure and elements of the Balanced Scorecard with the Access Branding model and its implementation in cooperatives as a non-bank financial institution.
Volume 12 | Issue 1
Pages: 390-397
DOI: 10.5373/JARDCS/V12I1/20201919