Even though the idea of competitive advantage has been the theme of increased studies, most of these investigations has centered on competitive advantage in big entreprises while small companies have not received much attention. This study explains the application of the competitive advantage model in village-owned enterprises (Bumdes) and Micro and Small and Medium Enterprises. Based on sample 87, where 57 companies are already in the form of BUMDES and the rest are still in the form of individual businesses. The study finds explained that the source of advantage in the form of skills owned by the company combined with the advantage position in the form of cost control, nature of conversion, leadership in costs, production and marketing capabilities, innovation, product quality, benefits and offers, customer service, competitive prices, focus in the segment and broad market scope, influencing the observed results of advantage in the form of sales and market share.
Volume 12 | Issue 3
Pages: 635-645
DOI: 10.5373/JARDCS/V12I3/20201927