The purpose of this study is to implementation of digital marketing in state banking industries . Observations were made on state banks which market digital products. The research was descriptive survey. This research is a survey research using a sample of 200 people consisting of digital user customers in banking. Data collection using a questionnaire that is equipped with interviews and observations. Field data is collected and obtained using Distribution Frequancy. This study found that Implementation of Digital Marketing at Government Banks is included in the assessment with a fairly good classification. Digital Marketing which includes dimensions of Website Engagement, Social Engagement, Clicktrough Rate, Conversion Rate, and Duration.
Volume 12 | Issue 3
Pages: 673-678
DOI: 10.5373/JARDCS/V12I3/20201932