Agricultural counseling as education for farmers and should be used for the foundation of the work philosophy to increase the potential and ability of the farmers without dependence on others. The result of these activities is that farmers can be independent and be able to develop their agriculture business. This study aims to determine the influence of motivation, communication, and work culture on the performance of agricultural counseling in Parepare. This study was conducted in June through August 2017. Data collection used interview method, literature study, documentation, and questionnaire. The data analysis technique used multiple regression analysis using the Statistical Product and Service Solution (SPSS) 24. The result of this study indicated that motivation, communication, and work culture both partially and simultaneously have a positive and significant influence on the performance of agricultural counseling in the Parepare, and the motivation variable has the most dominant influence among the three independent variables of this research.
Volume 12 | Issue 3
Pages: 709-712
DOI: 10.5373/JARDCS/V12I3/20201937