This research is aimed to compare offline and online ticket purchase decision of football match in Indonesia. The method used in this study were explanatory survey and cross-sectional approach. Using purposive sampling technique, questionnaires were divided into two category, those were offline and online purchases. With the response rate of 88%, the total number of respondents were 264. It consisted of 115 offline purchases and 149 online purchases, category. The data were analyzed using Mann Withney to test whether or not there is a difference between offline and online ticket purchasing, using the dimensions of product selection, distributor selection, time of purchase, purchase amount and payment method. It is important for the club management, the committee and venue managers to be able to improve purchasing ticket matches system that is focus more on the convenienec and the safety of the spectators.
Volume 12 | Issue 4
Pages: 515-523
DOI: 10.5373/JARDCS/V12I4/20201947