This study aims to examine a mediating role of Brand Loyalty, and also to analyze the effect of brand image, trust and experience on repurchase intention. To address these objectives, the quantitative research design was applied. Usable Data of 190 respondents, collected by purposive sampling technique, was analyzed by multiple regression analysis and Sobel tests. The results revealed that brand image, trust and experience had a positive effect on repurchase intentions. It was further found that brand loyalty was able to mediate between brand image, brand trust, and brand experience with repurchase intentions.
Volume 12 | Issue 4
Pages: 547-552
DOI: 10.5373/JARDCS/V12I4/20201951