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The Analysis of Social Influence toward Purchase Intention through Perceived Ease of Use


Jeperson Hutahaean, Sherly, Abdul Rahmat, Roikhan Mochamad Aziz and Megasari Gusandra Saragih
Abstract

Research is aimed at knowing the influence of social influence (SI) on purchase intention (PI) through perceived ease of use (PEU). 130 Shopee respondents in Medan City were used as samples of research. Accidental Sampling is used as a sampling technique. The quantitative research method with path analysis using an analysis tool is SEM with Amos version 20.0. The research findings are SI significant effect on the PEU Shopee site in Medan City. SI has a significant effect on the PI consumer of Shopee in Medan City. PEU has a significant effect on the PI of consumer Shopee in Medan City. PEU is a partial mediation of SI to PI consumer Shopee in Medan City.

Volume 12 | Issue 4

Pages: 588-595

DOI: 10.5373/JARDCS/V12I4/20201956