The rapid growth of web economy is demanding the importance of existing marketing practices and an essential modification of the marketing strategy with the promising results as well as business requirements of the twenty first century. In this digital era, companies are anxiously concerned with innovatives, opportunities and challenges. Digital marketing offers new avenues in the field of electronic communication which is now being widely employed in the marketing and economic sectors to endorse the goods and the services with regard to market places. The prime purpose of the digital marketing is to appeals the modern consumers. It allows the consumers to assess the quality of the commodity by means of online media. The present paper focuses on the advantages of online promotion regarding marketers and customers. A meticulous study has been done to examine the positive effect of online marketing on the base of firms‟ sales.
Volume 12 | 07-Special Issue
Pages: 464-469
DOI: 10.5373/JARDCS/V12SP7/20202128