Green marketing tools have evolved and are part of the modern market. The new concept of green marketing tools helps marketers to observe, promote, and package their products and services greenly. The contemporary idea of green marketing tools, on the other hand, provides new insights for opening up new markets and a sustainable business environment. The aim of this research paper is, therefore, to study the impact of green marketing on Indian consumers by analyzing their purchasing habits and factors affecting green products.
Volume 12 | 07-Special Issue
Pages: 2797-2804
DOI: 10.5373/JARDCS/V12SP7/20202420