Quintuple Helix Approach in the Sustainable Development of Tourism Village in Emerging Country

Singgih Purnomo, Endang Siti Rahayu, Asri Laksmi Riani, Suminah Suminah

This study aims to analyze the sustainable development of tourism village in an emerging country. This study applies descriptive qualitative with the objects are the tourism village of Ponggok, Klaten Regency, Central Java Province, Indonesia. The data collection is undertaken using in-depth interview and field observation. The informants are the parties related to tourism policies and supporting stakeholders (i.e., government, university, industry, tourism management, society, media, and tourism community). This study reveals the innovation model of the tourism village. The management of tourism village in Ponggok is undertaken by village-owned enterprises (BUMDes) collaborated and cooperated with the academicians/consultants, government, industry sector, media, society, investor, tourism partner to transform village of Ponggok from the poor to be the rich village. The theory contribution in this study is the development model of the quintuple helix to be a septuple helix, especially the development of the village.

Volume 12 | Issue 6

Pages: 2651-2660

DOI: 10.5373/JARDCS/V12I6/S20201224