Competitive advantage is the output of every educational institution by determining the strategy adopted. Promoting the quality of private schools is inseparable from the application of a competitive strategy to improve its competitiveness. The aspect of competitiveness of private schools is assessed from the status of accreditation and completeness of facilities and infrastructure. The higher the value of accreditation and the more complete the facilities and infrastructure, the higher the competitiveness. The main problem in the evaluation of private schools lies in the aspect of weakness that is still high compared to the strength factor. Therefore, this study aimed to minimize the factors of weakness and threats by selecting a superior strategy in order to increase competitiveness. In addition, the next goal is research aimed at formulating a strategic plan in building competitiveness from existing limitations, by maximizing the strength factor by reviewing aspects of existing opportunities and challenges. To facilitate the two objectives of this study's problems, a series of successful data collection included observations, in-depth interviews, literature studies, and questionnaires. Then the data analysis uses IFAS and EFAS, SWOT analysis to identify internal and external factors, Strengths, Weaknesses, Opportunities, and Threats owned by schools. The results of the SWOT analysis show that the school analyzed is in quadrant II (Weaknesses - Opportunity), which means the school is in stability. Schools must be able to fix the factors of internal weakness that exist to be able to capture the maximum opportunities. The threat of competition from other schools can be minimized by creating a unique competition as a differentiation between similar schools.
Volume 12 | Issue 8
Pages: 179-186
DOI: 10.5373/JARDCS/V12I8/20202462