Marketing of Geopark Based on the Characteristic of Geopark Gunung Sewu

Zulfadly Urufi, Lutfi Muta’ali, Andri Kurniawan

The geoparks development as a dynamic process from the internal and external aspects need an adaptive planning frameworks to the level of change. The marketing of geoparks as one of potential tourism needs strategic. The Gunung Sewu geopark’s marketing process needs to pay attention to interaction between landscape and human activities in terms of utilising the potential of Gunung Sewu Geoparks as a geological heritage which has science value, rarely has comparison elsewhere, and it has aesthetic value on a various scale. This study investigated the factors affecting geopark marketing based on the geopark characteristics using factors analysis. The result shows that the characteristics of the geopark area, the management and the variety of the activity and the interaction of individual such as visitors and the local community with the location identified as the main factors affecting the marketing of The Gunung Sewu Geopark as conservation area.

Volume 12 | Issue 2

Pages: 3301-3310

DOI: 10.5373/JARDCS/V12I2/S20201453