Pro-ecological behavior, especially in the VBN model, has been widely studied by a variety of scholars all across the Universities. By using a different name, this variable has been so populous since the world is facing serious environmental problems. That was why the purpose of this research was to find out whether a structural model did explore among factors that build an empirical model that affected students’ pro-eco behavior (PEB) which involved personality (BFP) based on Value-Belief-Norm model. A causal survey method used by selecting 208 senior high school students in Jakarta. There were 5 variables measured by developing 5 instruments which have been validated namely students’ PEB, values orientation (VAL, consisted of the biosphere, egoistic, and altruistic), environmental big-five personality (BFP), students’ NEP, and environmental moral/norm (EM). Data analyzed by applying the structural equation model (SEM). The research results revealed that personality (BFP) was not a good mediated variable as used by Yu & Yu (2017) between VAL and NEP, but it was only significant between VAL, EM, and students’ PEB. Moreover, VAL and EM proved to be significant factors that directly affected students’ pro-eco behavior (PEB). Therefore, it could be interpreted that when students’ PEB would be changed to be more positively through the VBN model, value orientation which determined by the biosphere, egoistic, altruistic, and environmental norm or moral should be well considered.
Volume 12 | 08-Special Issue
Pages: 197-202
DOI: 10.5373/JARDCS/V12SP8/20202515