Substantial increase in traveling has brought a revolution in the air transportation industry, which has gained momentum in India. With this mega shift, the retail sector airports is growing at a fast pace. There is an evident increase in the number of airplanes travellers in India, who prefer to do purchase stuff at the Airports to avoid the extra baggage charges. The verdict research limited found out in 2007 that the worldwide airport retail market has developed by a surprising 87.6 percent and is also estimated to be worth around $23.9bn in 2006. After a fair growth of over 5% during the five years ranging from 1996 to 2001, the market grew at a rapid 78 percent during the second half of the last decade. The availability of these retail sectors makes it easy to do purchasing with a variety of products ranging from food and beverages, branded garments, FMCG goods, etc. Preference and availability of retail sectors in airports make it essential to study the airport retail shopping behaviour. This study aims to help the airports, retailers and government to understand the revenue generation, maintenance of quality of products and services along with minimizing waste and overall development of the infrastructure in order to move towards sustainable development of airports by understanding what customers need, want and desire in terms of airport retail and have a sustainable competitive edge. Delhi airport currently being one of the busiest airports in the country, this study focuses on analysing the retail buying behaviour of passengers at the Indira Gandhi International Airport, New Delhi with the help of a survey conducted on a sample obtained by convenience sampling in the Delhi and NCR region as well as covert observation aiming at exploring the passengers browsing through or making purchases at the airport.
Volume 12 | 08-Special Issue
Pages: 831-836
DOI: 10.5373/JARDCS/V12SP8/20202586