The performance of Indonesian tourism lags far behind Thailand and Singapore in terms of the number of tourist travel. In order to improve the performance of tourism, organizations need a good performance measurement tool. One of the tools that can be used is a balanced scorecard. The application of Balanced Scorecards will improve performance by identifying the cause and effect relationship between activity and performance based on four perspectives. Unfortunately, the measurement of Indonesia's tourism performance has not applied measurement based on customer perspective.
Volume 11 | 03-Special Issue